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  • Theory of Consumer Behaviour- NCERT Notes UPSC

    Theory of Consumer Behaviour - NCERT Notes UPSC

    Jun 20 , 2022 PrepLadder UPSC
    PrepLadder UPSC

    Consumer behaviour is referred to the study which analyses how consumers make decisions when obtaining various goods and services. It also studies various factors that influence consumers decisions. Therefore, understanding the behaviour of consumers is crucial to analysing the potential consumers toward a new produc... Read More


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